I've been busy as January was the first month I published two eNewsletters. While I've been writing Handyman News for a year and a half, this was my first 4 Walls newsletter, 4 Walls 4 You! What's really exciting for me is the opportunity to transform 4 Walls 1 Roof from an informal co-marketing group of women owned businesses & professionals providing products and services to Create, Maintain and Enhance the home ... into a marketing services company where I'll provide a full range of marketing services for 4 Walls members.
The first issue of 4 Walls 4 You! focused on color to celebrate the grand opening of a new paint store, Exeter Paint West. Nicole Durant, the owner of Exeter Paint and Exeter Paint West, is an amazing individual and member of 4 Walls. Several members joined Nicole for her grand opening and others contributed to the newsletter where our breadth of membership from paint (the material), to painters who can do everything from standard painting to faux painting and murals, wall paper (Jen Croteau) plus our great team of decorators begins to highlight the strength of 4 Walls offering a full menu of products and services to enhance the home.
So how important is color? Beautiful Living's newsletter offered an article from the Color Marketing Group which offers some insight into the answer. Consider these powerful facts from different marketing studies and if you want to learn more, read the full article ... The Profit of Color!
- Color increases brand recognition by up to 80 percent
- Color improves readership as much as 40 percent
- Color accelerates learning from 55 to 78 percent
- Color increases comprehension by 73 percent
- Color ads are read up to 42 percent more than similar ads in black and white
- Color can be up to 85 percent of the reason people decide to buy
Please share (easy to add comments) your experience using (or not) color.
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