With all the focus on marketing online, it's also important not to forget about face-to-face marketing as ultimately that is how strong relationships develop. I found this blog post on Active Rain, a successful real estate network which I'm exploring. As a confirmed bagel lover, I simply couldn't resist sharing. Thanks to Audrey June- Forshey, a realtor in Gaithersburg MD, for sharing this story.
This is not web based marketing, this was good old belly to belly stuff!
Another agent and I would go on Wednesday mornings to the local bagel shop,
buy bags of bagels with different cream cheeses. We would drop these
bags of bagels (about 20 to 30 in a bag) off at different local
business in our area once a week. We would leave our business cards,
magnets, brochures, contact information, and the like with the bagels
for the employees to read. It took a bit of effort, but it really paid
off.
We did this for about 3 months and go leads from it. We still get business from those bagels. They were always waiting for us on Wednesdays to come with the bagels. The bagel company gave us a discount because we were such regulars and bought a lot of bagels.
We have since changed our format with these companies. We now mail gift cards, movie tickets and occasionally drop off bagels. The bagels were a way for us to get into the door and get to know the folks, who is going to turn away free food? This let us get them in our database and build relationships.
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