Just had to share these numbers with you ... as they're huge, scary and representative of the challenge every small business owner faces each day. Thanks to Lani and Allen Volvod for sharing on their blog.
The average person today is exposed to:
- 3,500 marketing messages a day!
- 24,000 messages A WEEK!
- 1.7 million a year and climbing!!
- Barnes and Noble bookstores have over 130,000 titles to choose from.
- Grocery stores have over 30,000 choices vying for your attention.
- Walgreens has a measly 15,000 choices and they’re doing okay.
Everyone is competing for ATTENTION. But check so it's important to remember that people buy from:
- Those they know, like and trust
- They don't buy because of clever slogans or graphics
- They don't buy because you say you’re the best
- They don’t buy because you have a truly great product
They buy because you have the answer to making them richer, happier, or better looking. They buy from you, because YOU are the SOLUTION to a problem they want fixed!
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